Anna Hiss Residency - SDCT
BRAND IDENTITY - EXPERIENTAL DESIGN - SCREENPRINTING
2021
UT Austin’s School of Design and Creative Technologies selected a group of Design students to create individual projects to decorate the Anna Hiss Gymnasium building, which was being re-established as a space for Design students to learn and work.
The space was previously occupied as a gymnasium for women, with an eccentric lineup of sporting events, such as archery and badminton. I aimed to tie the history of the building to the Design program.
Goal: To create physical designs related to the Anna Hiss Gymnasium that decorate the new area and inspire school spirit within Design majors.
Round 01: Ideation
Round 02: Refinement
Round 03: Production
Round 04: Installation
The final banners were installed in a room next to the main entrance of the building. The timing and budget of the project were not enough to make more products than the final five, but I would have gladly continued if there were extra resources.
Knowing that I wanted to experiment with Iconography, I created a collection of icons reflecting different parts of the gymnasium: patterns in the architecture, color swatches, and symbols representing the history of the space.
Aiming to tie back to the history of the sports existing in the space, I proposed the development of banners traditionally used for sports teams, but these would be advertising the fictional “Texas Design” team.
Round 02: Refinement
My professors and peers advised to change the designs to be less specific to the Anna Hiss building, and more specific towards the Design program. I changed my designs to be adjacent to the SDCT branding in color and typography choice, while still retaining some of my personal style.
Round 03: Production
Round 04: Installation