A to Z Hospitality is a Chicago-based hospitality group, creating culinary concepts that are region-specific and nationally recognized. Led by Aldo Zaninotto, these are inspired by areas in Europe that he grew up in. He aims to recreate a nostalgic and specific atmosphere for Logan Square diners to enjoy.

Zaninotto hired Just Coast to develop the brand identity of the hospitality group, and to update the website designs of the 3 culinary concepts. I led this project, using specific photo treatments, custom illustrations, and print-inspired designs to tell his story.

Goal: To create an identity that aligned with the origin of each culinary concept, touching on points of reminiscence and nostalgia, but also presenting a modern and trust-worthy brand.